Background of the Company

 
Matahari Ricco Enterprise Sdn Bhd was incorporated on 14th December 2010. At the beginning, the company produces varieties of frozen foods. Matahari Ricco's Frozen Foods is well known brand for its quality and is one of the largest Muslim’s company that produces many types of frozen foods.

   In year 2011, the first Matahari Ricco kiosk was opened (Plaza Angsana, Johor Bharu). It serves varieties of traditional Malay delicacies and everything is freshly frozen. Popia is the most wanted product produced by the Matahari Ricco's Frozen Foods. Now, we have innovate the popia in many types of flavour such as banana flavour and epal flavour. And our new brand for popia is FRUITS PIA.

THE INGREDIENTS OF FRUITS PIA

Spring roll pastry

Peanut butter

Banana

Epal

THE SAMPLE OF FRUITS PIA

Popia pisang and peanut butter

Popia epal and peanut butter

Popia pisang and peanut coklat

Popia epal and peanut coklat

NEW PRODUCT DEVELOPMENT

Idea generation

• Kek Batik Buah-buahan
• Kek Oreo
• Popia Buah-buahan

Idea screening

• Popia Buah-buahan

Concept development and testing

• This product is suitable for every age especially to business man.

Market strategy

• The price : RM3.00 per pack
• The positioning : Supermarket
• The profit goals : RM300,000

Business analysis

• The product will long lasting.

Product development

Test marketing

• We had give samples to our friends.

Commercialization 

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